How Artificial Intelligence Is Making Chatbots Better For Healthcare

Chatbot is a computer program designed to stimulate conversation of human beings through text or voice interactions. Healthcare chatbots are programs that assist patients with queries. This decreases the burden on the clinical staff. Automation of various workflow processes in the healthcare sector is likely to propel the demand for these virtual assistants. The chatbots ecosystem has numerous cross-linking features, for performance enhancement in different applications.

Healthcare chatbots are programs which assist patients with queries. This reduces the burden on the clinical staff and lets them focus on their jobs. Automation of various workflow processes in the healthcare sector is likely to propel the demand for these virtual assistants.

Rising Internet connectivity and the growing adoption of smartphones and mobile platforms play a key role in ensuring the adoption and use of chatbots. This has ensured growing numbers of consumers to access healthcare services, and also greatly broadened the reach of said services. According to data published by Anthem Insurance Companies, Inc. (US) in May 2017, around 52% of smartphone users gather health information using mobile apps; 36% of doctors say apps are the most effective way to engage with patients; and 93% of doctors believe mobile apps can improve health

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AI Chatbots in Healthcare – Implications and Possibilities:-

Major factors to boost the global healthcare chatbots market are the need for virtual health assistance. This is because of the fast  growing modernization and human dependency on technology for every aspect of life. Apart from that, the social-media platforms that offers chatbots are also promoting the use of healthcare chatbots in today’s generation. Various companies are also taking initiatives in order to boost the use of healthcare chatbots by the use of new advertising and marketing techniques, especially through the use of online promotion.

Healthcare chatbots market is fragmented based on the deployment model, component, end-user, and application. By deployment model, the healthcare chatbots market is bifurcated into cloud-based and on-premise. The component segment includes services and software. The end-user segment includes healthcare providers, insurance companies, patients, and others. By application, this market includes medical guidance and appointment scheduling and medication assistance and symptom checking.

Some of the Key Players Operating in the Healthcare Catboats Market Include:-

Your.MD, HealthTap, Inc., Sensely, Buoy Health, Inc., Infermedica, Babylon, Baidu, Ada Health GmbH, Woebot Labs, Inc., and GYANT.COM, INC. among others.

Moreover, application of AI in consumer electronics associated with maintaining healthcare has also led towards the creation of a large client base that demands the assistance of technologies like chatbot services. In recent times, extensive progress in digital technology has made many healthcare organizations start utilizing numerous digital marketing strategies. As voice and messaging services, which are a part of chatbot technology come under these strategies, the healthcare chatbots market is expected to grow with leaps and bounds in the near future.

What This Can Do For Your Business:

  • Conversational Element: Chatbots are a great way to engage with users since they add a conversational element to what would normally be a mundane task. Any user is more likely to click on a message that comes from a friend than an advertisement from a brand. Having a messenger or chatbot that sends notifications from your app/website increases app launches by 27% and boosts engagement by 3x. They’re a great way to get your users talking about their health and help them regulate their lifestyle.
  • Gamification is a marketing tactic which motivates your app users to engage with the app to earn rewards. It is a subtle psychological way to motivate users to keep playing and engaging with your app. A survey conducted by TalentLMS showed that 89% of those surveyed stated that a point system on an app would boost their engagement. This is a great way to encourage users to stay on track with their health goals (giving users badges and points for following their diet plan or drinking 8 glasses of water every day) and even suggest improvements to their lifestyle which is also a good way to plug in-app purchases.

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